(Note: updated rules may be found here)
The Dubai Events and Promotions Establishment has unveiled the calendar of events for the sixteenth edition of Dubai Shopping Festival (DSF). Featuring international shows, concerts, shopping promotions, and raffles worth millions of dirhams, DSF 2011 promises to be spectacular in every sense. The DSF Journalism Award, Photography Award and Innovation Award will also continue.
Journalism Award
The DSF Journalism Award was established to honour the efforts of local and regional journalists in promoting Dubai Shopping Festival. With innovative categories and a respected jury, the Awards get bigger every year, witnessing the participation of hundreds of journalists. Entries are judged on an evaluation criteria based on the style of writing, quality of research, quality of content, overall presentation, creativity in news angle, and the overall impact of the story.
Photography Award
The DSF Photography Award was instituted along with the Journalism Award to honour press photographers for their creativity in capturing the essence of DSF through images. The DSF Photography Award is an extension of the Journalism Award and received huge participation in its inaugural year. This award acknowledges the important role played by photography and the great dedication of local press photographers to their noble profession.
Innovation Award
Ever since its inception, the Innovation Award has proved to be the ultimate recognition for innovation and creativity in the retail sector during every DSF edition. The Award has undergone dynamic changes over the years with a novel judging criteria and better incentives for winning retailers. Further, a new and objective evaluation module has been designed for each category of this year’s awards.
Note: Old call for entries for the DSF journalism award may be found here. We will post updated rules when available.
More information here.

Journalism Award
The DSF Journalism Award was established to honour the efforts of local and regional journalists in promoting Dubai Shopping Festival. With innovative categories and a respected jury, the Awards get bigger every year, witnessing the participation of hundreds of journalists. Entries are judged on an evaluation criteria based on the style of writing, quality of research, quality of content, overall presentation, creativity in news angle, and the overall impact of the story.
Photography Award
The DSF Photography Award was instituted along with the Journalism Award to honour press photographers for their creativity in capturing the essence of DSF through images. The DSF Photography Award is an extension of the Journalism Award and received huge participation in its inaugural year. This award acknowledges the important role played by photography and the great dedication of local press photographers to their noble profession.
Innovation Award
Ever since its inception, the Innovation Award has proved to be the ultimate recognition for innovation and creativity in the retail sector during every DSF edition. The Award has undergone dynamic changes over the years with a novel judging criteria and better incentives for winning retailers. Further, a new and objective evaluation module has been designed for each category of this year’s awards.
Note: Old call for entries for the DSF journalism award may be found here. We will post updated rules when available.
More information here.