Digital Licensing and Distribution Course (National Book Development Council of Singapore)

08 February 2011
Digital Licensing and Distribution Course (National Book Development Council of Singapore)
Deadline: 16 March 2011

Time: 9.00am – 5.00pm

Venue: Imagination Room, L5, National Library building, 100 Victoria Street Singapore 188064

Workshop Leader: Jamie McOuat, Rights Focus, UK

Fees: S$230 per person (for SBPA members)
S$250 per person for group registration of 2 & above (non-SBPA member)
S$280 per person (non SBPA member)

DIGITAL vs. PRINT

The digital arena is the fastest moving, most constantly transforming area of publishing. Even publishers with a solid grounding in contract law and print distribution are often challenged by new formats, applications versus ebooks, their own versus other’s platforms, copyright protection, what to charge for how much content in which form and how to set up lucrative digital revenue streams in this rapidly changing field.

DISCOVER CURRENT INDUSTRY PRACTICES

What are the practical lessons already learned from both the academic and trade publishing environments? This workshop will help you discover the best industry practices with up-to-date examples. Jamie will illustrate must have clauses with accessible checklists that she has developed over her 14 years in publishing. Whether you are selling or licensing content, she aims to ensure that even if you don’t walk away with all the answers, you are armed with all the rights questions to ask to get the best possible deals for your titles.

NEGOTIATE, NEGOTIATE, NEGOTIATE

To become an informed participant and leader in the evolution of your company’s digital strategy, you will analyse existing agreements and draft terms through practice negotiation exercises. You will be asked to fill out a confidential questionnaire before the course. This information allows Jamie to tailor the course content to your specific needs and to focus on the digital issues you would like covered during the workshop. You are encouraged to bring copies of any digital agreements your company currently uses or those boilerplates you may be reviewing.

COURSE

Digital Licensing and Distribution

WORKSHOP OUTLINE

  • Introductions: Delegate experience and personal learning objectives for the day.
  • How digital rights differ from other subsidiary rights.
  • Reactive and proactive licensing and sales.
  • Business models: licensing versus distribution.
  • Who are the clients for your content? Key digital markets, content aggregators
  • Contracts - templates and customised
  • Key clauses
  • Scenario planning specific to your content. The negotiation dance.
  • Summation, key contacts and resources for further business/networking.

In 2000 she transferred to the UK to head up Wiley’s Global Rights department and formed digital teams to address the business, financial and pharmaceutical markets, as well as to cover globally published content for translation, serial, audio, film, merchandising and reprint rights. At Wiley-Blackwell, she performed due diligence in all major acquisitions for a decade.

Jamie has a Masters in International Publishing from Oxford Brookes, where she guest lectures in Publishing Principles and Practices, Publishing and Language, and Rights modules. She teaches for the Publishing Training Centre, the Association of Learned and Professional Society Publishers, and the Oxford Publishing Society, She has worked in business development for the Oxford Centre for International Publishing Studies and for Indian, US and UK firms but is still best known for having been George Clooney’s agent during her time in Hollywood.

WHO SHOULD ATTEND

This workshop is appropriate for anyone working in rights and licensing departments, sales and marketing roles or those tasked with developing a significant revenue stream through digital assets.

Registration form can be found here.
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