Scholarships Available: Diploma in Multimedia Journalism at the Ateneo - Konrad Adenauer Center (Philippines)

04 May 2011
Scholarships Available: Diploma in Multimedia Journalism at the Ateneo - Konrad Adenauer Center (Philippines)
Deadline: 13 May 2011

The Diploma in Multimedia Journalism, a one-year Internet-based distance learning program, will open on May 25 to a class of 15 students. Applications for admission and for scholarship grants are being accepted up to May 13.

This newest offering of the Konrad Adenauer Asian Center for Journalism at the Ateneo de Manila University (ACFJ) has been developed to bring Asian journalists in step with the latest platforms for news and commentary. With six theory and practice-oriented courses and a capstone project, the multimedia diploma program will provide journalists with a broad perspective and the skills to undertake multimedia projects. The program is “designed for any professional journalist - writers, photographers, radio and TV reporters - wishing to diversify their story telling and embrace the world of new media.


ACFJ has created 10 scholarship grants for the program; five are full grants covering travel and tuition fees. Applicants must be Asian journalists with at least two years of experience as fulltime journalists.

The multimedia program uses ACFJ’s distance learning methods where most courses are held entirely online thus allowing journalists to straddle work and education and remain rooted in their contexts while imbibing new skills. Only the initial course – Fundamentals – is a hybrid course which is conducted alternately online and on-campus in a conventional classroom at the Ateneo’s campus in Quezon City, Philippines.

The ACFJ is a university-based center devoted to the training and education of Asian working journalists. A joint project of Ateneo de Manila University and the German foundation Konrad Adenauer Stiftung, ACFJ offers the Master’s in Journalism and the Diploma in Photojournalism, among others..

Application guidelines are available at ACFJ@ateneo.edu, or write to The Program Director (Multimedia) at newsroom@admu.edu.ph.

About the program:

The Diploma in Multimedia Journalism is a one-year distance learning program. It enables full time practicing journalists to study while continuing with their work, and where possible, integrates with practical assignments undertaken in the workplace. There are two one-week on-campus teaching sessions held at the Ateneo de Manila University campus in the Philippines. The first is at the start of the course and the second at the end.

In between the on-campus teaching sessions, students study through a guided online program that utilizes a distance learning system that ACFJ has been using successfully over the past ten years.

The course comprises of six courses and one major project:

* Fundamentals of Multimedia Journalism: provides an overview of the theories and practices of Multimedia Journalism. On the theoretical aspect, students are introduced to the changing media landscape, law and ethics, process of reporting, visual framing, and journalism with an Asian perspective. The practical aspects such as the core skills in journalism, multimedia workflows, forms of multimedia story telling, writing for multimedia, and multimedia professional practice are also introduced. The course serves as a springboard for the required courses that will follow.
* Newsgathering for Multimedia: develops and sharpens the students’ journalistic abilities to gather and report news for the multimedia format. Students learn about how newsgathering and reporting can be transformed by technology, how journalists can use technology for a more efficient workflow, and how technology can be used to achieve interactivity and engagement with the audience. The course also tackles ethical problems that can arise with new technologies, and how the structure of news organizations is transformed by technology.
* Mobile Journalism: focuses on new practices in journalism brought about by wireless connectivity. Students will be trained to be mobile journalists who can employ a variety of tools and technologies into the field to report news in a fully multimedia manner. Practical exercises on live, short form, and long form multimedia story telling will be done within the course.
* Convergence Theory: focuses on how media convergence is changing journalistic practices. With technological developments, an interactive multimedia format for delivering news requires new techniques for visual framing and composition, writing news stories, producing audio, and efficiently delivering content. The course will involve discussions and practical exercises in producing meaningful multimedia stories in an ethical context.
* Multi Platform Practice: seeks to further develop the students’ core skills in multimedia reporting. It focuses on practical multimedia skills such as blogging and social networking, digital audio and podcasting, and shooting and editing of digital photos and videos. It will culminate with the integration of these multiple technologies or “mash-ups” (live websites combining multiple platforms) in covering events or reporting news.
* Interactive Media Literacy: focuses on theories and practices in media literacy in an interactive platform. With the faster pace and flow of information and news, journalists must be able to critically give attention to details that form a multimedia message. The course aims to train the students on how to manage convergent technologies, understand the demands and needs of their audiences, and sort through the excess of information they can access.
* Multimedia Journalism Project: as a culminating output in the Diploma in Multimedia course, students will produce a major multimedia piece that demonstrates a high level of skills and knowledge in multimedia journalism. This course serves as a platform to track the development of the diploma project -- from conceptualization, proposal formulation, and engagement with assigned project advisers and readers to a final project. Presentation and defense of the project to a panel of evaluators is required at the end of the course.

Contact Information:

For inquiries: ACFJ@ateneo.edu or newsroom@admu.edu.ph

Website: http://acfj.ateneo.edu/
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