Date: 9 - 10 March 2013
The workshop is designed to give you an inside view on how to write effective content for web – ranging from content for websites, promo videos, digital Ad campaigns, landing pages, Direct mailers, Press Releases and other marketing communication. It is best suited for those who want to take up content writing as a career or entrepreneurs who manage their own web & marketing content.
WHAT ARE YOU GOING TO LEARN:
Basics of content writing
For Entrepreneurs:
Radhika is a web content and strategy expert. She comes from a marketing and corporate communications background, and has worked for corporates as well as small companies in the past. With a decade long, hands-on experience creating content and online marketing strategies, she has learnt and evolved her skills as the web world grew in dimensions and complexity. A firm believer in the power of technology as an enabler, both for businesses as well as individuals, she wanted to harness the power of effective content and targeted marketing to help businesses achieve better outcomes from their content marketing and online marketing efforts. She chose to reboot her career and pursue her twin passions of writing and online marketing by offering services around strategic web content. Radhika owns and manages ScriptShaala - The Place for Strategic Web Content.
Link: online registration form
CONTACT INFORMATION:
For queries: workshop@ireboot.com or call 9886295353
Website: http://ireboot.com/
The workshop is designed to give you an inside view on how to write effective content for web – ranging from content for websites, promo videos, digital Ad campaigns, landing pages, Direct mailers, Press Releases and other marketing communication. It is best suited for those who want to take up content writing as a career or entrepreneurs who manage their own web & marketing content.
WHAT ARE YOU GOING TO LEARN:
- Promotional Video: How to create a detailed brief and flow for a promotional videos
- Website content: Defining the structure of writing for the Web - Home page and About Us
- Adwords Campaign: Creating a landing page for an Adwords campaign with a given keyword
- Emailers: How to compose Direct mailers, E-marketing letters to market your business.
- Newsletter: How to create a newsletter, exercise in writing a newsletter to communicate with the subscribers or clients.
- Press Release: How to write a press release, how to spread the word, drafting news worthy press release.
- When: Saturday, Mar 9th, 10am to Sunday, Mar 10th, 5pm
- Where: 3266, 11th Main, HAL 2nd Stage, Indira Nagar, Bangalore, Karnataka, India
- For more details, please call 9886295353 or drop us a mail on workshop@ireboot.com
Basics of content writing
- What is content
- Various forms of content writing
- Difference between copy-writing and content writing
- Research before you write
- Writing for the web versus writing for print
- Importance of original and relevant content
- Importance of editing and proofreading
- Understanding best practices for writing on the web
- Types of web content
- Promotional video: how to create a detailed brief, and what to expect
- Website Content - Defining the Structure (wireframe), Writing for the home page, writing for different target audiences ( funky vs professional), Writing for About Us
- Basics of writing for a landing page, creating a landing page for an Adwords campaign with a given keyword
- Basics of writing Direct mailers, E-marketing letters and newsletters, exercise in writing a newsletter and an e-marketing letter
- Press release writing format, how to spread the word, drafting news worthy press release. Exercise in writing a press release.
For Entrepreneurs:
- Overcoming writer’s block
- Finding time to write
- Finding topics to write
- Focus on a niche
- How to choose your niche
- Marketing your services
- Creating samples and a portfolio
- Creating a web presence- website/ webpage, Facebook and Linkedin
- Working for agencies vs. working directly with companies
- Online market places for content writing
- Networking and working as a group
- Hands on workshop on creating web content for websites i.e Home page, About Us, Newsletters.
- Guidance will be provided on part time and full time opportunities in content writing.
- At the end of workshop every participant will create their portfolio which serves as a way to showcase their web content writing skills .
Radhika is a web content and strategy expert. She comes from a marketing and corporate communications background, and has worked for corporates as well as small companies in the past. With a decade long, hands-on experience creating content and online marketing strategies, she has learnt and evolved her skills as the web world grew in dimensions and complexity. A firm believer in the power of technology as an enabler, both for businesses as well as individuals, she wanted to harness the power of effective content and targeted marketing to help businesses achieve better outcomes from their content marketing and online marketing efforts. She chose to reboot her career and pursue her twin passions of writing and online marketing by offering services around strategic web content. Radhika owns and manages ScriptShaala - The Place for Strategic Web Content.
Link: online registration form
CONTACT INFORMATION:
For queries: workshop@ireboot.com or call 9886295353
Website: http://ireboot.com/
