Thomson Reuters - CHUK Social Media and Journalism Training Programme (Hong Kong)

25 August 2012
Thomson Reuters - CHUK Social Media and Journalism Training Programme (Hong Kong)
Deadline: 17 September 2012

The new forms of journalism which have emerged via social media would be unrecognisable to the reporters and editors of past generations. Within the torrent of white noise pumping out from Twitter, Flickr and Facebook 24/7, quality journalists around the world are now providing the first bonafide takes on all types of breaking news -- complete with compelling images and rolling commentary on major events. They are then using these same tools to promote their content directly to their readers, viewers, sources and subjects.

When it works well, it becomes a virtuous circle of content and audience creation, but much of this gets overwhelmed by rumours, rants, misinformation, outright lies and egregious reporting.

But love it or loath it, the immediacy, intimacy and brevity of these new forms of communication cannot be ignored by even the most traditional vanguards of the newsroom.

This workshop will gather professional journalists to explore the best ways to use the latest emerging media, filter fact from fiction and present their own work in an ethical and credible way. In this highly interactive workshop, each delegate will be pushed to tell new forms of stories and attract new audiences.

HIGHLIGHTS

The five-day workshop in English will cover:
  • Getting the most out of Twitter, Reddit, Storify, YouTube and other emerging news tools
  • Multimedia storytelling with social media content, for social media audiences
  • Creating, curating, and fusing content
  • Live blogging major events
  • Defining key elements of social media ethics while guarding against hoaxes
  • Building audiences through real-world case studies
COURSE OBJECTIVES

At the end of this workshop, participants should be able to:
  • Identify, develop and use the social media tools which work best for their stories
  • Report a breaking news story using social media
  • Create a multi-media story using social media
  • Manage a live blog on a major rolling story or event
  • Avoid the bad practice and poor ethics which mark much of social media
  • Understand and apply new techniques for developing audiences
COURSE PRINCIPLES

The training is very practical and you will receive real and fictional stories on which to report.

Guided by professional training editors, you are given deadlines in which to write stories of specified length. Everyone's work is then reviewed by experienced journalists and comments are discussed by the whole group.

We recognise that English may not be the first language of some participants, and they may not often write in English. Whilst we expect all participants to be proficient in English, this is not a language training course and we will concentrate on journalistic techniques rather than grammatical excellence.

Exchange of views and a sharing of experience is key to the workshop. Individuals will be encouraged to talk about issues deriving from news stories they have covered and to explain the problems faced by journalists in their home countries. Information technology is among the greatest forces of change in human history. Social responsibility is among the most central notions that support any society. Although technology is often blamed for reproducing past tendencies and the status quo and systems of social responsibility are being challenged and reformed throughout the world, it is indisputable that the combination of the two in the context of the 21st century poses new questions, opens up new policy alternatives, and raises new issues that we are only beginning to comprehend.

ELIGIBILITY
  • Applicants must be working journalists from the Asia region who have at least five years’ professional experience, preferably with management experience.
  • Applicants have to be fluent in spoken and written English.
ADMISSION DEPOSIT
  • HKD 4,000 by cheque (local) or USD 500 by bank draft (non-local) payable to “The Chinese University of Hong Kong”. The deposit will be refunded to participants after completion of the programme.
  • Tutorial cost and five days’ lunches are all covered. Welcome and farewell dinners and guest talks may also be arranged.
  • For non-local participants, six nights’ accommodation in Hong Kong will be paid by the organizers. (Check in: 25 November 2012; check out: 1 December 2012)
HOW TO APPLY

Please download the application form and submit it via email to reuterscom@cuhk.edu.hk or mail to School of Journalism and Communication, Room 202, Humanities Building, New Asia College, The Chinese University of Hong Kong, Shatin, Hong Kong.

Applications will be processed on a rolling basis. Early applications are strongly encouraged. Places are limited.

TRAINER: John Mastrini

For the past 20 years, John Mastrini has worked for Reuters in text, television and new media as a correspondent, bureau chief, news editor, online editor and trainer.

After founding and editing the Czech and Slovak national news services for Reuters and serving as correspondent and Prague bureau chief in the 1990s, John led the team that created Reuters’ first online video products and managed news operations for the company’s broadcast partnerships, including the creation of the 24-hour news channel Times Now in India.

He currently manages the new digital services of the Thomson Reuters flagship magazine for capital markets, the International Financing Review (IFR).

Prior to joining Reuters, John worked in US television news and sports and served as press officer for the Conference for Security and Cooperation in Europe.

He is a former Gannett National Journalism Scholar at the University of Denver.


Download: application form

CONTACT INFORMATION:

For queries: reuterscom@cuhk.edu.hk

Website: http://www.com.cuhk.edu.hk/
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