Deadline: 29 April 2011
The Asian Publishing Awards (APA) is Asia’s premier awards program that recognizes outstanding achievement in the development of successful business models using the tools and multimedia channels available. These apply to book, newspaper, newsletter and magazine publishers in the multimedia (print, mobile and online).
It incorporates the Asian Magazine Management Awards (AMMA), Asian Book Publishing Awards (ABPA), Asian Corporate Communications Awards (ACCA) and the Asian Fashion Photography Awards (AFPA). In each category, the award is for a publishing project or program implemented or significantly enhanced in 2010 or 2011 as opposed to a continuing program of activity. There should be objective, quantifiable and verifiable measurements as to the effectiveness of the project or program. The Asian Publishing Awards celebrates its 5th Year with the theme Fashion Photography.
ASIAN BOOK PUBLISHING AWARDS
Special awards are being given for book publishers in a multimedia environment. One is for the business side of publishing – an award for the publisher, and the other for the author.
1. Best use of multimedia marketing by a book publisher: Packaging, promoting and successful sales of a book incorporating multimedia channels.
The award is for a book publisher who best used multimedia marketing tools and techniques to package, promote and sell a book. How well did the publisher use the multimedia facilities available? Was the audience well defined? Can the audience receiving the message buy the books? What were the results in relation to general industry standards?
2. Best Book / Best Writer on Asian Socio-Economic or Media scene: Insightful, thought leading or educational.
The award is for an author, group of writers or compiler/editor who best reached who best captured and presented the main theme behind the book – and which in the opinion of the judges’ best reached out to and touched a nerve with the intended audience – whether in print, online or both. Did the book win hearts and minds? Was the book meaningful in the Asian context? Does it serve as a good reference for Asia? Was the content well organized? Was the writing style that which the intended audience can appreciate and understand easily? Was the writing style that which the intended audience can appreciate and understand easily, where facts should be, were these checked?
How to Enter
1. Rules on how to enter
a) Entries must be for projects, programs, or services that were implemented or significantly enhanced in 2010 and from January to March 2011.
b) Participating companies must be headquartered in Asia-Pacific. Companies of non-Asian origin are also eligible as long as they have a major regional presence in Asia.
c) Supporting materials should be in English. If in another language, a translation must be provided. Videos, ads, printed matter, and other supporting materials should be submitted. Supporting materials submitted will not be returned.
d) It is important to demonstrate in as quantifiable a way as possible the benefits of the project to the intended recipients and stakeholders. Please indicate what were the intended benefits planned, and what were actually achieved.
e) The entry form and project summary form must be fully accomplished for an entry to be included in the screening stage. Only soft (email) entries will be accepted. Online entries are encouraged. Please visit www.publishingconvention.com
2. How to write your entry and what to include:
An entry to the Asian Publishing Awards will only be valid if a summary of the entry will be submitted. The summary should not be more than 1000 words and it must be submitted by filling in the Project Summary Form completely.
* Category: Indicate the category in which you are entering this project. The awards categories are: Content Generation, Content Delivery, Design and Layout, Multimedia Advertising, Magazine Franchise, New Business Models, Best use of multimedia marketing by a book publisher, Best author, Best use of multi-media by a corporate advertiser, and Innovative corporate communications in a multi-media world.
* Project Title/Content Topic(s): Provide a (descriptive) name by which you refer to this project
* Objectives: Describe briefly in measurable terms what it is that you expected to achieve.
* Details of the project/content topic(s): Explain why the project was selected and describe the project well. Indicate what BEFORE measurements were made, how did the team go about their task, how long did it take etc. Also indicate the positions and/or units of the involved team members (individual names not necessary).
* Implementation: Was the improvement implemented, how and when? (The awards are ONLY for projects implemented or significantly enhanced in 2010 /2011)
* Implementation: Was the improvement implemented, how and when? (The awards are ONLY for projects implemented or significantly enhanced in 2010 /2011)
3. Information to support the entries
For each category that you enter, please send information to support the projects and programs entered. All entries need to be accompanied by supporting data and documentation such as but not limited to details and background of the project, how the project was conducted, who participated, before and after analysis if any, etc. In addition, submission of CD ROMs or videos and audiotapes, press coverage and the like are encouraged. Where possible, the judges request for an indication and whatever information you can provide with respect to:
a) How the project got started and/or why did the company invest in the project?
b) How did the project get nurtured and what were the motivations?
c) What were the initial difficulties that came about in implementing the project and what were the bottlenecks?
d) The extent to which the project is integrated into the core strategy of the company.
Important Submission Note
We request that you scan and save any materials you are sending us in Microsoft Word, Excel, PowerPoint or .pdf format on a CD ROM. Please select the important pages and sections of any of the supporting materials mentioned above. If your supporting material is a book or a report, please scan just the cover, the table of contents and the relevant page your project appears. Same with any commercials or other videos you may wish to submit as supporting material.
To be clear: do send us four (4) copies of each CD where your supporting documents are saved or scanned and one set of the original hard copy materials. The four judges of each category will be sent a CD copy each. We keep the hard copies in the Awards secretariat for reference and as verification copies. Please make sure to list the attachments, CD-ROMs, published materials, reports tapes or other supporting information that you are sending together with the entry, including a more lengthy explanation, if you so wish to add.
COURIER AND CUSTOMS CHARGES MUST BE PRE-PAID.
4. Entry details
Deadline of entries: April 29, 2011
Online entries accepted at www.publishingconvention.com
Email: shynebacani@exedraevents.com
Tel: (632)846 8349; Fax: (632) 812 6288
Please send the supporting materials of your entry(s) to:
The APA Steering Committee
Attention: Ms. Shyne Bacani
C/o EXEDRA EVENTS Unit 27-AR1, 27/F Burgundy Corporate Tower
252 Sen. Gil Puyat Ave., Makati City 1223, Philippines
Tel: (632) 8468349
Contact Information:
For inquiries: shynebacani@exedraevents.com
For submissions: click here
Website: http://publishingconvention.com
The Asian Publishing Awards (APA) is Asia’s premier awards program that recognizes outstanding achievement in the development of successful business models using the tools and multimedia channels available. These apply to book, newspaper, newsletter and magazine publishers in the multimedia (print, mobile and online).
It incorporates the Asian Magazine Management Awards (AMMA), Asian Book Publishing Awards (ABPA), Asian Corporate Communications Awards (ACCA) and the Asian Fashion Photography Awards (AFPA). In each category, the award is for a publishing project or program implemented or significantly enhanced in 2010 or 2011 as opposed to a continuing program of activity. There should be objective, quantifiable and verifiable measurements as to the effectiveness of the project or program. The Asian Publishing Awards celebrates its 5th Year with the theme Fashion Photography.
ASIAN BOOK PUBLISHING AWARDS
Special awards are being given for book publishers in a multimedia environment. One is for the business side of publishing – an award for the publisher, and the other for the author.
1. Best use of multimedia marketing by a book publisher: Packaging, promoting and successful sales of a book incorporating multimedia channels.
The award is for a book publisher who best used multimedia marketing tools and techniques to package, promote and sell a book. How well did the publisher use the multimedia facilities available? Was the audience well defined? Can the audience receiving the message buy the books? What were the results in relation to general industry standards?
2. Best Book / Best Writer on Asian Socio-Economic or Media scene: Insightful, thought leading or educational.
The award is for an author, group of writers or compiler/editor who best reached who best captured and presented the main theme behind the book – and which in the opinion of the judges’ best reached out to and touched a nerve with the intended audience – whether in print, online or both. Did the book win hearts and minds? Was the book meaningful in the Asian context? Does it serve as a good reference for Asia? Was the content well organized? Was the writing style that which the intended audience can appreciate and understand easily? Was the writing style that which the intended audience can appreciate and understand easily, where facts should be, were these checked?
How to Enter
1. Rules on how to enter
a) Entries must be for projects, programs, or services that were implemented or significantly enhanced in 2010 and from January to March 2011.
b) Participating companies must be headquartered in Asia-Pacific. Companies of non-Asian origin are also eligible as long as they have a major regional presence in Asia.
c) Supporting materials should be in English. If in another language, a translation must be provided. Videos, ads, printed matter, and other supporting materials should be submitted. Supporting materials submitted will not be returned.
d) It is important to demonstrate in as quantifiable a way as possible the benefits of the project to the intended recipients and stakeholders. Please indicate what were the intended benefits planned, and what were actually achieved.
e) The entry form and project summary form must be fully accomplished for an entry to be included in the screening stage. Only soft (email) entries will be accepted. Online entries are encouraged. Please visit www.publishingconvention.com
2. How to write your entry and what to include:
An entry to the Asian Publishing Awards will only be valid if a summary of the entry will be submitted. The summary should not be more than 1000 words and it must be submitted by filling in the Project Summary Form completely.
* Category: Indicate the category in which you are entering this project. The awards categories are: Content Generation, Content Delivery, Design and Layout, Multimedia Advertising, Magazine Franchise, New Business Models, Best use of multimedia marketing by a book publisher, Best author, Best use of multi-media by a corporate advertiser, and Innovative corporate communications in a multi-media world.
* Project Title/Content Topic(s): Provide a (descriptive) name by which you refer to this project
* Objectives: Describe briefly in measurable terms what it is that you expected to achieve.
* Details of the project/content topic(s): Explain why the project was selected and describe the project well. Indicate what BEFORE measurements were made, how did the team go about their task, how long did it take etc. Also indicate the positions and/or units of the involved team members (individual names not necessary).
* Implementation: Was the improvement implemented, how and when? (The awards are ONLY for projects implemented or significantly enhanced in 2010 /2011)
* Implementation: Was the improvement implemented, how and when? (The awards are ONLY for projects implemented or significantly enhanced in 2010 /2011)
3. Information to support the entries
For each category that you enter, please send information to support the projects and programs entered. All entries need to be accompanied by supporting data and documentation such as but not limited to details and background of the project, how the project was conducted, who participated, before and after analysis if any, etc. In addition, submission of CD ROMs or videos and audiotapes, press coverage and the like are encouraged. Where possible, the judges request for an indication and whatever information you can provide with respect to:
a) How the project got started and/or why did the company invest in the project?
b) How did the project get nurtured and what were the motivations?
c) What were the initial difficulties that came about in implementing the project and what were the bottlenecks?
d) The extent to which the project is integrated into the core strategy of the company.
Important Submission Note
We request that you scan and save any materials you are sending us in Microsoft Word, Excel, PowerPoint or .pdf format on a CD ROM. Please select the important pages and sections of any of the supporting materials mentioned above. If your supporting material is a book or a report, please scan just the cover, the table of contents and the relevant page your project appears. Same with any commercials or other videos you may wish to submit as supporting material.
To be clear: do send us four (4) copies of each CD where your supporting documents are saved or scanned and one set of the original hard copy materials. The four judges of each category will be sent a CD copy each. We keep the hard copies in the Awards secretariat for reference and as verification copies. Please make sure to list the attachments, CD-ROMs, published materials, reports tapes or other supporting information that you are sending together with the entry, including a more lengthy explanation, if you so wish to add.
COURIER AND CUSTOMS CHARGES MUST BE PRE-PAID.
4. Entry details
Deadline of entries: April 29, 2011
Online entries accepted at www.publishingconvention.com
Email: shynebacani@exedraevents.com
Tel: (632)846 8349; Fax: (632) 812 6288
Please send the supporting materials of your entry(s) to:
The APA Steering Committee
Attention: Ms. Shyne Bacani
C/o EXEDRA EVENTS Unit 27-AR1, 27/F Burgundy Corporate Tower
252 Sen. Gil Puyat Ave., Makati City 1223, Philippines
Tel: (632) 8468349
Contact Information:
For inquiries: shynebacani@exedraevents.com
For submissions: click here
Website: http://publishingconvention.com
