In Ladakh there is a popular saying: Only the ‘truest of friends’ and ‘fiercest of enemies’ come to Leh. Nikhil and his group of dysfunctional friends belong to third kind: ‘craziest of wannabes’. Doing Leh on bike would need them to surmount the road of world’s highest passes and deadliest traps.
And just when they begin to reckon that life can’t get messier, they get stranded in an inhospitable land. It’s here that their conflicting emotions surface, their dark secrets unfold and their fears come alive. It’s here that they begin to apprehend the real essence of life.
Finally, when nature provides them an opportunity to make good their escape, it does that with wry humour by giving them the glimmer of an outlandish alternative at the threshold of their reasonable way out. There can be no worldly justification to nurture such unrealistic option ahead of their lives. But why can’t they resist its temptation? Why should they find it tempting at first place?
Is this what they had sought to achieve when they left home? Is this the decisive journey of their rebellion? Would this consummate their search for that triumphant moment, their quest ‘For That Perfect High’?
About the Author
Atul Kapoor is a debutant author of a novel ‘Incredible High’. His book is about an adventurous road trip of five friends to Ladakh on bike. Ladakh, the land of high passes, boasts of world’s highest traversable road and is inundated with deadly traps and vicious curves. It’s the only place on earth where a person can die of heatstroke and hypothermia at the same time. Atul’s book explores the barren landscape of Ladakh through the rebellious journey of friends where they meet unforeseeable challenges and finally, through their heroic expedition, set to discover themselves.
With his book Atul has tried to introduce a unique promotional campaign in the fiction publishing history of India. For the first time ever a book had an alliance with an iconic youth brand of India, ‘Cafe Coffee Day’. The posters of his book were displayed in 200 cafes across seven major cities of India (Mumbai, Pune, Bangaluru, Hyderabad, New Delhi – including NCR, Lucknow and Kanpur). Apart from that ‘miniature booklets’ called ‘Incredible High Teasers’ were kept at the cafes that contained sample chapters and some interesting facts regarding the making of the book and about its author. These ‘miniature booklets’ could be requested at the counter by cafe visitors for reading and returned.
Atul is a B.Com. Honors Graduate (Year – 2000) from Shri Ram College of Commerce, Delhi, India. Born and brought up in Kanpur, he joined his family business after graduation. He is a dreamer and his family business gives him the liberty to chase dreams. So, he sets off at his whim to his explorative trips with a camera and unbridled imagination without having to bother to write trite ‘leave applications’. Good thing about being a ‘boss of oneself’ is that no one can ‘boss around’.
He is an avid traveler who has trekked to places as far-off as ‘Gangotri’ and been to a biking expedition all the way to ‘Ladakh’ (core of his novel). ‘
More information here.
And just when they begin to reckon that life can’t get messier, they get stranded in an inhospitable land. It’s here that their conflicting emotions surface, their dark secrets unfold and their fears come alive. It’s here that they begin to apprehend the real essence of life.
Finally, when nature provides them an opportunity to make good their escape, it does that with wry humour by giving them the glimmer of an outlandish alternative at the threshold of their reasonable way out. There can be no worldly justification to nurture such unrealistic option ahead of their lives. But why can’t they resist its temptation? Why should they find it tempting at first place?
Is this what they had sought to achieve when they left home? Is this the decisive journey of their rebellion? Would this consummate their search for that triumphant moment, their quest ‘For That Perfect High’?
About the Author
Atul Kapoor is a debutant author of a novel ‘Incredible High’. His book is about an adventurous road trip of five friends to Ladakh on bike. Ladakh, the land of high passes, boasts of world’s highest traversable road and is inundated with deadly traps and vicious curves. It’s the only place on earth where a person can die of heatstroke and hypothermia at the same time. Atul’s book explores the barren landscape of Ladakh through the rebellious journey of friends where they meet unforeseeable challenges and finally, through their heroic expedition, set to discover themselves.
With his book Atul has tried to introduce a unique promotional campaign in the fiction publishing history of India. For the first time ever a book had an alliance with an iconic youth brand of India, ‘Cafe Coffee Day’. The posters of his book were displayed in 200 cafes across seven major cities of India (Mumbai, Pune, Bangaluru, Hyderabad, New Delhi – including NCR, Lucknow and Kanpur). Apart from that ‘miniature booklets’ called ‘Incredible High Teasers’ were kept at the cafes that contained sample chapters and some interesting facts regarding the making of the book and about its author. These ‘miniature booklets’ could be requested at the counter by cafe visitors for reading and returned.
Atul is a B.Com. Honors Graduate (Year – 2000) from Shri Ram College of Commerce, Delhi, India. Born and brought up in Kanpur, he joined his family business after graduation. He is a dreamer and his family business gives him the liberty to chase dreams. So, he sets off at his whim to his explorative trips with a camera and unbridled imagination without having to bother to write trite ‘leave applications’. Good thing about being a ‘boss of oneself’ is that no one can ‘boss around’.
He is an avid traveler who has trekked to places as far-off as ‘Gangotri’ and been to a biking expedition all the way to ‘Ladakh’ (core of his novel). ‘
More information here.
