The AED 1 Million Etisalat Prize for Arabic Children's Literature Deadline: August 31

24 August 2010
The AED 1 Million Etisalat Prize for Arabic Children's Literature Deadline: August 31
Deadline: 31 August 2010
Eligibility: open to Arab writers
Reading Fee: none
Accepts (genre): children's literature
Prize/Payment: AED 1 million

The Etisalat Award was established in 2009 by Sheika Bodour Al Qasimi in order to bring about some healthy competition between the publishing houses in the Arab World. At that time Sheika Bodour Al Qasimi said:

The Arab-speaking world does not have a reading culture per se as in the West. Parents don’t read bedtime stories to their children and there is a tendency for parents to rely on schools to give their children their first reading experience. As a consequence, parents don’t have the habit of buying books as presents for their children, so publishers have become relatively laid back and produce mediocre books that require very little investment.

The intention is for us to see eye-catching, well produced, interesting books for children out there in our bookshops. At the end of the day publishing is a business and money is a motivating factor and will hopefully spur the publisher’s interest to put more time and effort into the books they produce.

Now with UAEBBY’s management, the Etisalat Prize has evolved slightly and is intended to be an incentive not only for publishers but also for authors and illustrators to develop quality books, both form and content, that motivate children to be open to the world of knowledge and culture.

More information here.
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