Deadline: 13 March 2013
The World Bank’s online channels inform the world about who we are and what we do; they raise awareness of development issues and share development knowledge with our clients. To reach a global audience in a manner that ensures transparency in its policies, programs, and projects, the Bank provides corporate information in six of its core languages – Arabic, Chinese, English, French, Russian and Spanish.
The Online Communications Team within the External Affairs Vice-Presidency Corporate Communications (EXTCC) Unit is responsible for improving the quality and presentation of information on the site, as well as for expanding its reach and relevance across the globe.
The Team is searching for an Online Editor to lead the strategy, development, and outreach activities on the Bank’s Arabic content http://www.albankaldawli.org/. With some 50 million Internet users whose primary language is Arabic, and with a growing participation in national and international affairs among Arabic speakers, the Bank’s ability to reach out to this rapidly growing online audience is vital to its development goals.
JOB TITLE: Online Communications Officer (Arabic Global Web Editor)
The position, which reports to the Head of Online and Social Media, will play strong coordination and project management roles, overseeing and participating in the planning, preparation, monitoring and management of Arabic content across the site as well as on social platforms at the corporate level.
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.
DUTIES AND ACCOUNTABILITIES:
Oversee the Bank’s Arabic web presence and manage the Bank’s corporate Arabic online presence, including identifying, developing and publishing relevant content for Arabic-speaking audiences.
COMPETENCIES:
For submissions: apply via World Bank's job site
Website: http://worldbank.org/
The World Bank’s online channels inform the world about who we are and what we do; they raise awareness of development issues and share development knowledge with our clients. To reach a global audience in a manner that ensures transparency in its policies, programs, and projects, the Bank provides corporate information in six of its core languages – Arabic, Chinese, English, French, Russian and Spanish.
The Online Communications Team within the External Affairs Vice-Presidency Corporate Communications (EXTCC) Unit is responsible for improving the quality and presentation of information on the site, as well as for expanding its reach and relevance across the globe.
The Team is searching for an Online Editor to lead the strategy, development, and outreach activities on the Bank’s Arabic content http://www.albankaldawli.org/. With some 50 million Internet users whose primary language is Arabic, and with a growing participation in national and international affairs among Arabic speakers, the Bank’s ability to reach out to this rapidly growing online audience is vital to its development goals.
JOB TITLE: Online Communications Officer (Arabic Global Web Editor)
- Location: Washington, DC
- Recruitment Type: International Hire
- Language Requirement: Arabic [Essential]; English [Essential]
The position, which reports to the Head of Online and Social Media, will play strong coordination and project management roles, overseeing and participating in the planning, preparation, monitoring and management of Arabic content across the site as well as on social platforms at the corporate level.
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.
DUTIES AND ACCOUNTABILITIES:
Oversee the Bank’s Arabic web presence and manage the Bank’s corporate Arabic online presence, including identifying, developing and publishing relevant content for Arabic-speaking audiences.
- Developing and executing online content strategies in consultation with the Head of Online and Social Media, media and broadcast teams, and online communications staff from across the Bank.
- Aligning the institution’s online approach with corporate messaging and priorities and developing content in response to breaking news.
- Prepare and maintain a web editorial calendar for corporate Arabic coverage in coordination with regional, country, and corporate communications staff.
- Ensure the quality of original content and translations on the Arabic corporate site and online channels.
- Work closely with other Team editors to tailor and localize homepage features and other key corporate content to meet the interests of Arabic-speaking audiences.
- Work with the Broadcast and Multimedia Team to select, sub-title, and localize multimedia content to meet the interests of Arabic-speaking audiences.
- Identify and implement improvements to accessibility of Arabic content on the site.
- Manage the Bank's Corporate social media in Arabic. Lead and advise others in the use and management of social media in Arabic.
- Develop and lead the implementation of online campaigns at the corporate level to target and engage Arabic-speaking audiences, and measure success in achieving goals.
- Ensure the overall accuracy, consistency and quality of content on Arabic corporate sites and channels.
- Establish key performance indicators and review web metrics reports; share results and recommendations with corporate and regional management and staff.
- Provide guidance, training and assistance to other Bank units on developing online editorial strategies and websites in Arabic.
- Help develop and document guidelines for writing, translating, publishing and maintaining the Bank’s Arabic language sites, drawing on accepted best practices for web writing and including substance, tone, style, voice and vocabulary.
- Build relationships with institutional translation service providers to ensure the highest quality of translation and localization of content in Arabic; prepare editorial guidelines and Arabic glossaries, and ensure their implementation in partnership with translation services.
- Partner with counterparts in other Bank offices to identify regional priorities regarding the institutional online presence in Arabic, and prepare strategies for highlighting and disseminating key information online.
- Review Arabic language sites prepared by Bank units before they go live to ensure they follow standards and guidelines relating to design, site organization, technical and legal policies, and content management.
- In collaboration with the Head of Online Communications, conduct market studies using site statistics, social media activity, and focus groups to determine strategies for expanding the reach of the Arabic site; communicate the findings to diverse audiences, with special attention to cultural sensitivities.
- Collaborate with the Communications team in the Middle East and North Africa regional office to promote Arabic corporate content through regional and country sites.
- As appropriate, participate in online engagement through special events, issue discussions, and other outreach fora.
- Prepare and publish an external newsletter in Arabic highlighting new content on the site.
- Conduct marketing campaigns (Google keyword ads, and social marketing); define proper sets of keywords, write ad copy, and identify social influencers to target; monitor the campaign and report on its results.
- Master’s or bachelor’s degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science or other related disciplines, with a minimum of 5 years (with master’s) or 10 years (with bachelor’s) of relevant experience.
- A minimum of five years’ experience in writing and/or editing for the web.
- Proven writing and editing skills, with an excellent command of Arabic and English and an ability to convey complex ideas in a creative, clear, direct, and lively style.
- Ability to initiate and manage a continuing editorial process and to conceptualize and execute the online packaging of content.
- Strong diplomatic, interpersonal, and team skills; demonstrated client orientation; sensitized in working in a diverse and multicultural environment.
- An in-depth understanding and problem-solving approach to project management as it relates to complex, multifunctional projects.
- Ability to leverage online communication tools and methodologies (such as online monitoring, web analytics, or other online measurement tools) and to lead research efforts that identify and map project stakeholders or intended audiences, and to develop and analyze online communications performance indicators.
- Knowledge and applied work experience in social media principles and Web 2.0 technologies sufficient to execute, lead or advise others in assuring that upcoming online communication and audience engagement tools and channels are fully leveraged.
- Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines. Experience working with cross-functional teams.
- Experience producing for the web and a basic working knowledge of software packages for page formatting, image management, videos, and content preparation (HTML, Photoshop, and similar software preferred).
- Experience in search engine optimization and online marketing.
COMPETENCIES:
- Communication in International Development - Solid understanding of international development issues and of the communication needs of key stakeholders, such as bilateral donors, the private sector, foundations, NGOs, and academic institutions.
- Online Content Editing and Drafting - Deep proficiency in executing, leading, or advising others in drafting simple or complex communication materials that leverage SEO strategies, and methodologies that maximize online content’s effectiveness.
- Online Communication Strategy, Planning, and Execution - Demonstrated proficiency with online communication tools and methodologies, and thorough understanding of stakeholder needs; can plan, develop, and execute effective online communications strategies.
- Online Production Tools - Demonstrated proficiency with graphic design principles, industry-standard web applications, and multimedia production.
- Online Performance Measurement and Impact Analysis - In-depth proficiency in online usage data, trends and analysis results; setting appropriate KPIs, developing gap analysis, producing reports, and making recommendations for action; can measure the effectiveness of existing online communications strategies or design new ones.
- Project Management - Demonstrates expert knowledge and understanding of project management concepts as they relate to the implementation of complex, multi-functional projects in varied geographical and economic conditions.
- Client Orientation - Effectively identifies and meets (internal or external) client/constituent needs; builds productive client/constituent relationships; delivers client-centric solutions; takes responsibility for ensuring client/constituent satisfaction and loyalty.
- Teamwork and Inclusion - Values working in collaboration and respecting the views of others; understands differences in culture and values and the importance of including others’ views in achieving the strategic goals of the World Bank and its partners.
- Knowledge, Learning, and Communication - Leads in the sharing of best practices, trends, knowledge and lessons learned across units and with clients and partners, articulating ideas in a clear and compelling way across audiences of varied levels.
- Business Judgment and Analytical Decision Making - Gathers inputs, assesses risk, considers impact and articulates benefits of decisions for internal and external stakeholders over the long term.
For submissions: apply via World Bank's job site
Website: http://worldbank.org/
